A year ago, I started a subscription box business. I choose to use Cratejoy as the platform to manage our subscriptions as well as our product. I use other eCommerce platforms, Shopify, which offers subscription technology as an add on’s. Shopify is a great platform to use for eCommerce products. But the reason why I choose to use Cratejoy is because of how easy it is to use. As of right now, I use Shopify and Cratejoy. I am going to share with you what is the benefit of each platform.
Cratejoy offers a market place where you can share your product with a community of subscription box customers and vendors.
Cratejoy also provides you with ongoing training on how to launch a successful subscription box business. They give you step by step guides and video training on marketing, product development, and tools to help you streamline your processes.
Pricing is reasonable, at $39.99 for all that you get. There are other price points you can consider. You will want to evaluate which level will best fit your business needs.
There are several reasons entrepreneurs will want to look into using Cratejoy. One is the technology other being the market place and having another avenue to promote their product. Using the marketing place to promote helps to gain you more exposure.
Here is a list of benefits of using Cratejoy.
Cratejoy has 500,000 unique visitors who come to their website in search of subscription boxes.
Cratejoy does retarget promotion and email marketing when a customer shows interest in your subscription they will remarket to them to get them to return and make a purchase.
They spend millions of dollars on targeted marketing. Setting up a listing on their platform will help you gain more product exposure.
They offer all of the technology for subscription box business models. They offer a website build-out and a back-office dashboard. You will also have access to traffic analytics.
Here is a list of cons to using Cratejoy.
The annual cost to use all of the features is $479.88.
There is not in house domain for your business. You would need some technical help to point a registered domain to their servers.
The website builder is limited to 13 templates. And they don’t have a blogging feature. Blogging is one of the best ways to drive organic traffic to your product.
Their SEO features are limited to their search in the Market place and not on other search engines like Bing, Google, and Yahoo.
Here is where you can sign up for Cratejoy, I started with a free 14-day trial to see how I liked the service.
Overall, Cratejoy is worth a try, especially if you are looking for other creative business opportunities. Starting a subscription box company is a lot of work and takes planning and strategy. Here is some resource that helped me when I got started with my subscription box.